I've recently seen a bunch of interesting examples of getting attention on social media using ads. Especially @Mikhail Samin had pretty good results on reddit, getting a cost per click of about 0.1 dollar.

We have some funds to experiment with this, find an approach that converts (e.g. get people to sign up). Who wants to work on this?

Things to do

• Research ad options (reddit, google, etc)
• Set up infrastructure for measuring (we already use google analytics)
• Try various ads and keywords