One metric we should try to improve is the number of people landing on PauseAI.info from search engines. The customer journey I'm thinking of goes like this:
- Person wants to learn more about some specific AI risk / AI policies
- Searches web and clicks pauseAI article
- Article amplifies concern, introduces other concerns, introduces policy measures / what to do
- Person joins PauseAI
We should identify which relevant things people may look for, and write content specifically for this query.
How to find the perfect niche queries
- We should aim to write for queries that are not too broad, but also not too specific. It's quite easy to come up with a search term that has never been searched for.
- Tools like Google Ads + Keyword manager
How to help